NEEDLEDUST X ANU MERTON

NEEDLEDUST X ANU MERTON — New Launch, Festive 2026

Needledust just dropped its most anticipated new launch of the festive season — a collaboration with celebrated designer Anu Merton, and it's everything you'd want from two names that know their craft inside out. If you've been waiting for a collection that actually feels new, not just re-packaged, this is it.

This isn't a small capsule drop. It's a full, well-rounded new launch built across five categories — juttis, heels, purses, sandals, and a dedicated men's Peshawari — so you can shop head-to-toe for yourself and coordinate for the rest of the family in one go. Whether it's a wedding, a sangeet, Diwali, or just a season full of celebrations lined up, this collection has been designed to cover all of it.

What makes this new launch stand out is how well the two design languages come together. Needledust brings its expertise in handcrafted, comfort-first footwear, built on years of reviving the traditional jutti. Anu Merton brings her signature embroidery — the kind of intricate zardozi and thread work she's known for in bridal couture. Put together, you get pieces that don't just look festive, they're actually made to be worn through a full day of function-hopping without a single complaint.

1) Juttis — The Collection's Core

The NEEDLEDUST X ANU MERTON - Juttis are where this new launch really shows its strength. Styles like Memsaab, Soni, Heeriye, Mahi, Raanjha, Janaab, Lado, Piya, and Huzoor each bring a different mood to the table — some richly embroidered for weddings, others lighter and easier for daytime wear. Anu Merton's detailing runs through every pair, giving each jutti a level of finish that instantly elevates a festive outfit, without compromising on Needledust's promise of all-day comfort.

2) Heels — Festive Detailing, Elevated

For anyone who wants the embroidery but also wants height, the NEEDLEDUST X ANU MERTON - Heels edit is a strong addition to this new launch. Soni, Memsaab, and Sanam (Ivory) bring the same handcrafted detailing onto a heeled silhouette, making it easy to dress up for evening functions without sacrificing comfort or style.

3) Purses — The Perfect Match

No festive look is complete without the right purse, and this NEEDLEDUST X ANU MERTON - Purses collection delivers with the Batua and Micro Batua styles across Soni, Memsaab, and Sanam (Gold). Each purse is designed to match its footwear counterpart, so building a fully coordinated set — jutti or heel plus purse — is effortless.

4) Sandals — Easy, Everyday Festive

Sohneya and Jind round out the footwear edit with a more relaxed silhouette, ideal for daytime events, haldi functions, or anyone who wants the collection's signature embroidery in a more versatile, everyday-festive shoe.

5) Sahab — The Men's Peshawari

This new launch isn't just for the women in the family — Sahab, the NEEDLEDUST X ANU MERTON - Man men's Peshawari style, is already turning into a bestseller. It brings sharp embroidery detailing to a classic Peshawari silhouette, making it a solid pick for anything from a bandhgala to a simple kurta-pyjama.

Why This New Launch Is Worth Shopping

Needledust x Anu Merton isn't just another collaboration for the sake of a headline — it's a genuine coming-together of two crafts that complement each other perfectly. Needledust's footwear-making expertise meets Anu Merton's embroidery mastery, and the result is a collection that feels premium, wearable, and built to last well beyond a single festive season.

With complimentary shipping across India and a full range spanning juttis, heels, purses, sandals, and menswear, this new launch makes it simple to put together complete festive looks — for yourself and for everyone getting ready with you. Shop the collection now, before your favourite styles sell out this festive season.

Frequently Asked Questions

1. What is the Needledust x Anu Merton collection?

It's a festive 2026 collaboration between Needledust, known for hand-embroidered juttis, and designer Anu Merton, known for intricate zardozi and bridal embroidery. The collection includes juttis, heels, purses, sandals, and a men's Peshawari line, all featuring Anu Merton's embroidery detailing on Needledust's footwear and accessory designs.

2. What categories are included in this collection?

The collection spans five categories: juttis, heels, purses (including Batua and Micro Batua styles), sandals, and a dedicated men's Peshawari style called Sahab. This makes it possible to shop coordinated festive looks across an entire family.

3. Is there a matching purse and jutti option in this collection?

Yes. Several styles, such as Soni, Memsaab, and Sanam, come in both jutti/heel and purse versions with matching embroidery, so you can put together a coordinated footwear-and-accessory set for the same outfit.

4. Is there a men's option in this collection?

Yes, the collection includes Sahab, a men's Peshawari style with embroidered detailing. It has quickly become one of the standout pieces in the range and pairs well with both bandhgalas and traditional kurta-pyjama sets.

5. Are these shoes comfortable enough to wear for a full-day event?

Yes. While the embroidery is intricate, the footwear is built on Needledust's standard comfort-first construction, which is designed for extended wear through long functions like sangeets, weddings, and daytime festivities, not just for short photo moments.

6. Does Needledust offer shipping across India for this collection?

Yes, Needledust offers complimentary shipping across India on all orders, including pieces from the Anu Merton collaboration. International shipping options are also available at checkout depending on your delivery location.