Winning hearts and turning heads
When NEEDLEDUST began reviving the lost art of the traditional ethnic jutti as worn by royals and the aristocracy, it drew a lot of attention and garnered a lot of love from the fashion world and people who were connoisseurs of style and luxury. Further, our constant experimentation and trying to push the envelope when it comes to design and new motifs and concepts made our juttis, mules and sandals even more popular. Our new fancy jutti designs won hearts with their extraordinary use of embellishments and their imaginative designs. We began being flaunted by the top stars and leading actresses in their personal and professional avatars. Our intricate styles and contemporary patterns earned us accolades from our starry clients as well as the fashionistas from all walks of life who had taste and the aesthetics to recognise the hours of handcrafted effort that goes into each pair of designer juttis, flat mules, and designer sandals. The love and adulation continues and we really are over the moon to witness the love and appreciation that our hard work and efforts to revive this ancient Indian heritage craft have elicited.
Some reasons why NEEDLEDUST juttis are bestsellers
The reasons that we have captured both hearts and market share are many. They range from our new and innovative designs, our intricately embellished patterns, the handcrafted master artisanry that goes into each and everyone of our pairs, the stunning sense of colour, the detailing that is part and parcel of each pair that makes it out of our studios are only part of the story. The other parts that matter are the sheer comfort that each pair offer as the testimonial from our clients and their happy feet are constantly appreciating this unexpected perk of designer footwear, the amazing materials that we are always experimenting with, in the new model juttis that we are continuously working on. When it comes to ladies’ juttis, our clients simply love the stunning patterns and intricate hand crafted patterns that we are renowned for. Once upon a time, there were traditional juttis, mojari juttis, ethnic juttis and then there came NEEDLEDUST which pushed the envelope of what was, till then, accepted jutti design.
Amazing colours that make for exotic yet traditional juttis
We offer a fabulous range of exotic shades. Our flat juttis, flat mules and comfy sandals feature a rainbow spectrum of shades: vibrant pinks, bright crimson, exotic greens, tangy tangerines, lemon yellows and sunbursts of sunny orange are some of eye popping shades that have graced our juttis, making them a hot favourite among fashion forward women. Classic white juttis, black juttis, gold juttis and silver juttis are, of course, among the eternal favourites. They pair beautifully with almost any ensemble and match all hues of raiment.
Exotic patterns and motifs that create designer juttis
The new model juttis are traditional ladies’ juttis on steroids. The patterns are constantly changing, the colours are being innovated and tweaked. We feature so many different motifs from traditional geometric patterns, to dancing peacocks, exotic plumaged birds, animals and birds such as deer, camels, roosters, flamingos, and even mischievously charming monkeys on our flat mules, flat juttis and comfy sandals. They dance and gambol among forest and exotic glades with creepers blossoming with pearl encrusted hand embroidered flowers. The great exotic tamasha that’s India is uncannily rendered in the most contemporary way possible on our ethnic juttis and designer mules. All of this country’s beauty and exotic appeal is what we strive to convey and express through our amazing use of designs and colours.
The bestseller juttis that everyone loves
Celebrities love our juttis. Leading actresses and fashionistas choose to wear our juttis and mules for their shoots, for events in their personal lives and put their best foot forward covered in our ethnic juttis, flat mules and flat sandals. The cognoscenti love our juttis and wear them for their weddings, for their family and festive occasions and what’s more even gift them as part of their wedding festivities! That’s a huge compliment to us and our efforts to create a beautiful and elegant fashion brand that matches up to the world’s best luxury brands. This select tribe of fashion conscious and luxury oriented people should know a thing or two about fashion, style and comfort, seeing as they have access to the best brands in the world. Naturally, their fans love our juttis and mules too! Seeing them on their idol’s Instagram feed, inspires them to adopt their favourite icon’s style. One of the happiest impacts of this recognition has been the fact that we have been able to keep an ancient piece of heritage alive and help support the specialised master craftsmen who make these contemporary interpretations of traditional juttis; the behind the scenes tireless craftsmen who handcraft each and every piece of our ethnic juttis, flat mules and exquisite sandals. We love that and it inspires us to keep going flat out in an effort to create and spread more ‘made in India’ love and promote beautiful luxury pieces from our country.